SurfKit Widget Runtime
cross-platform widget runtime engine for the rapid development and deployment of new services
With mobile internet well and truly here, users want to choose from the increasingly broad range of available services. New media such as user generated content and social networking is also high on users’ wish lists for accessing web services on mobile.
Operator focus is on simplifying access to data services and enabling users to make personal choices about the services they want on their phone. Operators are looking to make a broad range of services available across a wide range of devices and require a cross platform service creation environment.
Widgets - single purpose applications - have become the defacto method for consumers to rapidly access information and services. By making these widgets resident on the mobile device, service creators can offer the best possible user experience whilst at the same time increasing the discoverability of the applications.
News services, RSS readers, Social Networking applications and more can all be created using SurfKit Widget Runtime and deployed across multiple mobile device platforms.
SurfKit Widget Runtime – benefits to operator
- Rapid low-cost / low-risk deployment of new services across many devices
- Add new services easily and deploy over-the-air
- Easy and intuitive - more people using more services more often
- Ideal means of realising promotional and advertising opportunities
SurfKit Widget Runtime – benefits to user
- Simple navigation and easy discovery of mobile Internet applications & services
- News, weather, sport, entertainment & social networks – you choose. 'My Internet' rules
- "Click & Go", not "Click & Wait"
- Applications & services automatically updated over-the-air – keeps experience fresh & compelling
