SurfKit Launcher
operator menus taken to a whole new level
As the amount of mobile Internet applications & services deployed to mobile handsets continues to increase, the primary challenge for end-users is discovery and the ability to launch these services easily. Frequently, downloaded applications are placed in non-intuitive locations within the phone user interface and are, as a result, accessed very infrequently.
With SurfKit Launcher operators create an easy to use, easy to update entry point for all the applications and services on the device. Native applications, widgets, web and WAP sites can all be accessed from a single location, managed by the operator and customised by the end user. By becoming the focal point of the end users access to data services the launcher also becomes a perfect vehicle for promotion of new services or advertising.
SurfKit Launcher helps operators meet consumer demand for easy access to broad service and content choice whilst retaining the overall quality of user experience and branding.
SurfKit Launcher – benefits to operator
- Rapid low-cost / low-risk deployment of new services
- Enable operator to add value by providing one place for users to access their priority services
- Add new services easily and deploy over-the-air
- Easy and intuitive - more people using more services more often
- Ideal means of realising promotional and advertising opportunities
SurfKit Launcher – benefits to user
- Simple navigation and easy discovery of mobile Internet applications & services
- News, weather, sport, entertainment & social networks – you choose. 'My Internet' rules
- Web content, installed applications, services all brought together in single menu structure
- Applications & services automatically updated over-the-air – keeps experience fresh & compelling
