Products Overview
SurfKitchen delivers a mobile Internet platform used by mobile operators and their partners, to increase the uptake of mobile Internet applications & services. SurfKitchen’s platform enables operators to provide the optimum user experience when it comes to discoverability and usability of these applications & services - across the broadest device portfolio. The result? They’re able to offer subscribers a truly personalised, compelling and intuitive experience that builds operator brand loyalty, reduces customer churn and drives all important mobile data revenue.
VALUE PROPOSITION
Benefits to operators:
- Proven experience with 20+ operator customers globally
- Proven to increase operator data ARPU through optimum discoverability, access & usability to relevant services - more users buy more mobile internet services more often
- Provides operator with a branded window to the mobile internet, on the home screen - one place for users to access priority services
- Enables rapid low-cost/ low-risk development and deployment of applications and widgets across many devices
- Proven scalability & unrivalled reach across broadest range of devices & operating systems including; Symbian, Microsoft, Java, Blackberry, BREW and Android
- Delivers insightful analytics that allow services to be measured and refined throughout their lifecycle – experience can also be tailored for specific market segments
- Provides optimum channel to realise promotional and advertising opportunities
Benefits to users:
- Delivers compelling, intuitive user experience - simple discovery and navigation promotes launch, usage & purchase of mobile internet applications & services - "Click & Go" not "Click & Wait"
- Puts user in control: enables applications to be customised according to individual preferences - news, weather, sport, entertainment & social networks
- Instills user confidence by providing free previews of mobile internet applications & services on the device prior to purchase
- Automatically updates content resident on the device over-the-air keeping the experience fresh & compelling
