Press Coverage

* “One-click” access to useful services, information and entertainment across a wide range of mobile devices and platforms, all on one Orange bill;
* First available on over one million phones in UK and France, Orange will roll-out App Shop to millions more customers in 2010;
* Developers get cross-platform access to more customers globally and a faster route to market.

Orange reinforced its commitment to bring mobile multimedia services to everyone today with the launch of the Orange App Shop. Soon to be available in just one-click from the homescreen, the new Orange App Shop will give millions of customers simple, direct access and improved search and browsing to over 5,000 applications, games, ringtones and wallpapers. Throughout 2010, Orange will continue to innovate, working with developers and content providers to rapidly expand its App Shop catalogue, with thousands of new applications that customers can use in everyday life, on any device.

Mobile phones that allow customers to access mobile web sites in fewer clicks, and without the need to type in web addresses, are helping Aussies get online according to new figures from Telstra.

Ross Fielding, Executive Director Telstra Product Management, said a unique user interface (UI) called the TelstraOne™ Experience was making the mobile easier to personalise, in the process increasing web and content use.

The iPhone and Apple’s App Store have fundamentally changed the game for the mobile industry. By combining an intuitive user interface with a world of clever, entertaining and useful applications, Apple created a compelling proposition for mobile data services that is now the benchmark for the mobile industry.

In the wake of Apple’s overwhelming success, handset manufacturers, mobile operators and OS vendors are now following suit in an attempt to capitalize on growing consumer demand for mobile Internet services. But as handset and OS vendors move into this space, there are question marks over whether they are best placed to deliver the compelling proposition that Apple has so successfully created.

Australian telco Telstra has used the SurfKit Mobile Internet Platform to support a novel user interface that gives subscribers single-click access to frequently used mobile applications and services.

Telstra, one of Australia’s leading mobile operators, has chosen SurfKitchen for the ‘TelstraOne’ homescreen interface on its mobile handsets.

SurfKitchen is a mobile Internet platform that gives handset users one-click access to the applications and services they use most frequently.

—SurfKitchen launches Telstra UI: SurfKitchen is working with Australia’s Telstra to roll out a new mobile user interface. It gives subscribers one-click access to applications and services they regularly use. SurfKitchen’s technology allows mobile widgets, web links and other content to be integrated into a feature phone’s idle screen. SurfKitchen has been working with Telstra since 2004 and its technology is installed on over 1.5 million devices. 

Australian telecoms operator Telstra has chosen SurfKitchen to provide it’s new TelstraOne Experience service. The new service will place a selection of on-phone services and mobile applications on the idle screen of Telstra customers - giving them one-click access to these services.

Normally when reviewing a phone the first things we would talk about are design and features. However, with this one the feature that warrants the most attention is the new TelstraOne interface.

It is an interface that will be standard on all Telstra branded phones in the future and will allow users to customise their phone and even move their profile to another phone if they upgrade in the future.

It’s been a long time in the making, but today marks the first commercial launch of SurfKitchen’s idle screen product.

The company officially announced that Telstra in Australia has deployed the SurfKit Mobile Internet Platform for the TelstraOne Experience launch. It is debuting on a Sony Ericsson phone.

Oz operator uses SurfKit Mobile Internet Platform to power idle screen, widgets and more.